SupplyBank.org

Food banks are great, but families in need can use a lot more than just food. The nonprofit K To College realized this and started a supply bank, just like a food bank, but for diapers, hygiene kits, all the things working families need. After pioneering this model and expanding their mission to embrace it, they decided it was time to update to their brand to match. They came to us and we worked together to craft a logo and graphic identity for their new name SupplyBank.org.

The goal: establish a brand that feels modern and capable but still friendly and approachable, one that appeals to kids and families but feels at home everywhere from digital placements to products and packaging. Together we created this clean, simple, just slightly playful wordmark with cool, friendly blue tones, sharp modern lines, interlocking characters, and gentle sloping accents to keep it approachable and make it memorable.